WWF Print Last Words of the Javan Rhino by BBDO CNUAC China, Linksus, Beijing

Last Words of the Javan Rhino
The Print Ad titled Last Words of the Javan Rhino was done by BBDO CNUAC China, Linksus, Beijing advertising agencies for WWF in China. It was released in Mar 2013.
Advertising campaign: WWF: Last Words

WWF: Last Words of the Javan Rhino

Brand
WWF
Media
Print
Released
March 2013
Posted
March 2013
Market
China
Industry
Charities, Foundations, Volunteers, Environmental & Animal Issues
Agency
BBDO CNUAC China
Art Director
Zhanfeng Sui
Art Director
Polar Qiao
Creative Director
Polar Qiao
Creative Director
Gentrad
Creative Director
Qiang Liu
Agency
Linksus, Beijing

Credits & Description:

Media: Print

Category: Public interest

Agency: Linksus

Brand: WWF

Geo: Asia, China

As the sun sets over the waterhole its rays turn the water red, the same colour as my blood. I have loved wallowing in the mud of this waterhole and hiding in my little corner of the forest. But, this will probably be my last sunset. Millenia from now you might remember the species called the Javan Rhino, but we will be long gone. Maybe when you see my horn on display in the museum you will realize how savage and cruel people are.



Advertising Agency: Linksus, Beijing, China

Creative Directors: Polar Qiao, Liu Qiang, Gentrad

Art Directors: Polar Qiao, Sui ZhanFeng

Copywriters: Gentrad, Tian LinYan

Illustrators: Guo QingWen, Guo Ge

Photographer: G7studio

Published: December 2012