Media: Print
Category: Public interest
Agency: Linksus
Brand: WWF
Geo: Asia, China
I’m happy to have no regrets. I have loved watching the sun come up over my beautiful island home of Mauritius, and even though I am about to die, I’m lucky to have survived longer than any other of my kind. People say that as a bird we are very stupid and fat and that we can’t even fly, in fact they say we’re only good for eating. Is there nothing people won’t eat? Even though I’ll shortly be served up on a platter, I have satisfaction in knowing I will be the last meal of my kind. Bon appetite.
Advertising Agency: Linksus, Beijing, China
Creative Directors: Polar Qiao, Liu Qiang, Gentrad
Art Directors: Polar Qiao, Sui ZhanFeng
Copywriters: Gentrad, Tian LinYan
Illustrators: Guo QingWen, Guo Ge
Photographer: G7studio
Published: December 2012