WWF Print Pay Me, 2 by Seneca College

Pay Me, 2
The Print Ad titled Pay Me, 2 was done by Seneca College advertising agency for WWF in Canada. It was released in Aug 2017.
Advertising campaign for WWF

WWF: Pay Me, 2

Brand
WWF
Media
Print
Released
August 2017
Posted
August 2017
Market
Canada
Industry
Charities, Foundations, Volunteers, Environmental & Animal Issues
Agency
Seneca College
Art Director
Wonjungmin Kim
Creative Director
Wonjungmin Kim
Copywriter
Wonjungmin Kim

Credits & Description:

Category: Public Interest, NGO
Media: Integrated
Brand: WWF
Agency: Seneca College
Geo: Canada
Advertising School: Seneca College, Canada
Creative Director / Art Director / Copywriter: Wonjungmin Kim
Published: February 2017
Description:
Many famous world brands are taking advantage of their images. In detail, some companies are not returning anything to animals and they get their own interests. Currently, the World Wide Fund for Nature (WWF) has received many donations from many sponsors, but many companies still lack awareness of wild animal care. Also, in a long-term, it is more helpful for WWF to receive regularly donations from companies than individuals. Therefore, we have to claim to sponsors to protect wild animals by donation. We design posters with images of animals next to products or logos that can relate with certain brands. Moreover, we talk powerful messages with one sentence. If there were not wild animals, the brands would not exist existed. The expected effect of this campaign is that WWF has regular company donors where to use animal images at their logos with commercial purpose. It will also provide different perspectives on wild animals.
You are nothing, if I was not here.