Xalatan Print Gameboy by McCann Health Hong Kong

Gameboy
The Print Ad titled Gameboy was done by McCann Health Hong Kong advertising agency for Xalatan in Hong Kong SAR China. It was released in Apr 2016.
Advertising campaign: Eyeball Slave

Xalatan: Gameboy

Brand
Xalatan
Media
Print
Released
April 2016
Posted
April 2016
Market
Hong Kong SAR China
Industry
Health & Pharmaceutical Products
Agency
McCann Health Hong Kong
Art Director
Danny Li
Art Director
Lucky Guo
Art Director
Yummy Xu
Art Director
Jiqi Chen
Art Director
Adam Yang
Art Director
Samson Du
Executive Creative Director
Pierre Loo

Awards:

LIA Awards 2017
Pharmaceuticals - CraftArt DirectionSilver Winner
Pharmaceuticals - CraftUse Of IllustrationGold Winner
PharmaceuticalsPharmaceuticals And Vaccines - BrandedBronze Winner
Ad Stars 2017
PrintPrint Craft: Art DirectionSilver
PrintPrint Craft: IllustrationGold
PrintProduct & Service: Pharmaceutical/ToiletriesSilver

Credits & Description:

Libereat Your Eyes From Pressure
Corporate Name of Client: Andrew Kwok
Brand: Xalatan
Media: Print
Category: Health, Beauty
Agency: McCann
Geo: Hong Kong
Xalatan: Gameboy
Advertising Agency: McCann Health, Hong Kong
Entrant: Mccann Health, Hong Kong/shanghai
Executive Creative Director: Pierre Loo
Group Creative Director: Danny Li
Creative Directors: Chanfron Zhao, Andy Ng
Copywriters: Chanfron Zhao, Andy Ng, Xiang Zhang, Sihan Jin
Art Director: Danny Li , Adam Yang , Samson Du, Lucky Guo, JiQi Chen, Yummy Xu
Designers: Harvey Wu, Jerry Ji, Qi Wang
Photography / Illustration: Illusion
Account Service: David Shen, Conniec Loo, Fiona Lam, Rio Lee
Agency Producers: Cynthia Lu, Cora Zhang
Synopsis:
Glaucoma is the leading cause of blindness and decreased vision,with high prevalence,but low diagnosis. Xalatan is the leading prex-scription medication,the only treatment for Glaucoma,and Pfizer wants to do something about it.