Xanlite Print, Outdoor Mafia by Ogilvy Paris

Mafia
The Print Ad titled Mafia was done by Ogilvy Paris advertising agency for subbrand: Xanlite LED XXX BULBS (brand: Xanlite) in France. It was released in Jun 2010.
Advertising campaign: Xanlite - Why waste energy ?

Xanlite: Mafia

Brand
Xanlite LED XXX BULBS  (Xanlite)
Media
Print, Outdoor
Released
June 2010
Posted
June 2010
Market
France
Industry
Electronic Devices & Home Appliances
Agency
Ogilvy Paris
Creative Director
Chris Garbutt
Copywriter
Edouard Perarnaud
Illustrator
Kristof Luyickx

Awards:

Cannes Lions 2010
Outdoor-Bronze
Eurobest 2010
PrintHouseholdBronze Campaign

Credits & Description:

Tagline: Why waste energy ? LED technology bulbs : same light, 95% less electricity.
Brand: Xanlite
Product: LED technology bulbs
Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx