Xbox Print XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL, 8 by McCann London, MRM/McCann / London

The Print Ad titled XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL, 8 was done by McCann London, MRM/McCann / London advertising agencies for Xbox in United Kingdom. It was released in Feb 2018.

Advertising campaign for Xbox

Xbox: XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL, 8

Brand

Xbox

Media

Released

February 2018

Posted

March 2020

Market

Industry

Agency

Agency

Awards:

ADC Awards 2018
Integrated	Integrated / Integrated - Campaign	SILVER CUBE

Credits & Description:

AGENCY: McCann / London + MRM/McCann / London + Craft/McCann / London
CLIENT: Microsoft
CHIEF CREATIVE OFFICER: Rob Doubal / Laurence Thomson
CREATIVE DIRECTOR: Sanjiv Mistry / Jamie Mietz
DESIGNER: Dan Howarth / Gustavo Fernandes / Dan Miles
ILLUSTRATOR: Foreal n/a
PRODUCTION COMPANY:
MRM/McCann / London
Craft/McCann / London
FOREAL / London
PRODUCER: Charlotte Walters / Tom Oliver / Lynne Carter / Charlotte La Torre / Sophie Grierson / Alice Parker / Clare Mann / Mandy Wilson / Paul Gillespie / Doris Tydeman / Liam White / Ellis Faint / Craig Cameron / Francisco Penedo / Anna Curtis
AGENCY PRODUCER: Karen Crum / Rob Smith / Sailesh Jani / Sergio Lopez / David Smith / Jess Byatt
CREATIVE TEAM: Jacob Björdal / Jim Nilsson
DIGITAL ARTIST / MULTIMEDIA: Nick Cook / John Martin / Rob McDonald
EDITOR: Andrew Tusabe / Paul Jenkinson