Xiaomi: Xiaomi

Credits & Description:

Agency: Publicis Shanghai
Brand: Xiaomi Technolgoy
Country: China
Entrant Company: Publicis Shanghai
Advertising Agency: Publicis Shanghai
Chief Creative Officer: Sheena Jeng (Publicis Shanghai)
Global Chief Creative Officer: Bruno Bertelli (Publicis)
Creative Partner: Will Tao (Publicis Shanghai)
Creative Director: Zoe Zhao (Publicis Shanghai)
Creative Director: Tt Zhou (Publicis Shanghai)
Creative Director: Roc Zhao (Publicis Shanghai)
Associate Creative Director: Nokkia Wang (Publicis Shanghai)
Associate Creative Director: Johnny Bao (Publicis Shanghai)
Art Director: Jared Yang (Publicis Shanghai)
Designer: Aly Wang (Publicis Shanghai)
Copywriter: Jackie Zhang (Publicis Shanghai)
Copywriter: Lydia Whittle (Publicis Shanghai)
Artist: Sheng Qiang (Artist)
Artist: Junhao Liu (Artist)
Artist: Hui Yao (Artist)
Artist: Nan Fei Wang (Artist)
Entry Summary:
In China, there is no proper efficient technical alert system to prevent children being abducted to rural areas or being the organ trafficking victims or go missing in confusing urban jungle road natural disaster riot, only 0.1% children could be found back. That’s why more and more people appeal to Chinese government to help alert system, and this situation made MI KIDS GPS SMART WATCH launched.