Yale is already a long-established brand for home and office locks. The client wants a simple brand refresh campaign, to present the products' efficacy in. A good lock is a sure deterrent to break-ins. Grey Kuala Lumpur use humour to reinforce Yale locks as that secure and safe, that burglars find themselves with no way to get in.
Category: Home electronics
Client: Assa Abloy
Agency: Grey Group Kuala Lumpur
Country: Malaysia
Executive Creative Director: David Sin
Art Director: Phoecus Lee
Copywriter: Low Pooi Yeng
Art Director: tio tit seng
Copywriter: Lee Weng Onn
Producer: Caryn Chan (Studio 31)
Producer: Jeany Amir (Studio 31)
Associate CD / Art Director: Phoecus Lee
Photographer: Kong Chi Siong (Studio 31)
Retoucher: cy chen
Retoucher: Mei Yin
Retoucher: Wai
Typographer: tio tit seng
Print Producer: Chew Ai Leng
Account manager: Seng.T
Account manager: Lee Chiang Shun