Yale Print Keep the uninvited out, Office by Grey Kuala Lumpur

Keep the uninvited out, Office
The Print Ad titled Keep the uninvited out, Office was done by Grey Kuala Lumpur advertising agency for subbrand: Yale Locks (brand: Yale) in Malaysia. It was released in Jun 2013.
Advertising campaign: Yale Locks: Keep the uninvited out

Yale: Keep the uninvited out, Office

Brand
Yale Locks  (Yale)
Media
Print
Released
June 2013
Posted
June 2013
Market
Malaysia
Industry
Household maintenance & pet products, Alarms & Locks
Agency
Grey Kuala Lumpur
Executive Creative Director
David Sin
Art Director
Phoecus Lee
Associate Creative Director
Phoecus Lee
Copywriter
Low Pooi Yeng
Art Director
Tio Tit Seng
Typographer
Tio Tit Seng
Producer
Caryn Chan
Producer
Jeany Amir
Photographer
Kong Chi Siong
Account manager
Seng.t
Account manager
Lee Chiang Shun
Copywriter
Lee Weng Onn

Credits & Description:

Yale is already a long-established brand for home and office locks. The client wants a simple brand refresh campaign, to present the products' efficacy in. A good lock is a sure deterrent to break-ins. Grey Kuala Lumpur use humour to reinforce Yale locks as that secure and safe, that burglars find themselves with no way to get in.
Category: Home electronics
Client: Assa Abloy
Agency: Grey Group Kuala Lumpur
Country: Malaysia
Executive Creative Director: David Sin
Art Director: Phoecus Lee
Copywriter: Low Pooi Yeng
Art Director: tio tit seng
Copywriter: Lee Weng Onn
Producer: Caryn Chan (Studio 31)
Producer: Jeany Amir (Studio 31)
Associate CD / Art Director: Phoecus Lee
Photographer: Kong Chi Siong (Studio 31)
Retoucher: cy chen
Retoucher: Mei Yin
Retoucher: Wai
Typographer: tio tit seng
Print Producer: Chew Ai Leng
Account manager: Seng.T
Account manager: Lee Chiang Shun