Yanghe Print Cheng Yaojin by Big Advertising, Beijing
The Print Ad titled Cheng Yaojin
was done by Big Advertising, Beijing advertising agency for subbrand: Yanghe Blue Classics (brand: Yanghe) in China. It was released in Nov 2009.
Yanghe: Cheng Yaojin
Brand
Media
Released
November 2009
Posted
November 2009
Market
Industry
Agency
Art Director
Creative Director
Copywriter
Credits & Description:
Yanghe Blue Classics – Soften your heart.
The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.
Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng