Yardley: Blackhead Remover

Credits & Description:

Category: Best Use of Print
Advertiser: INDIGO COSMETICS
Product/Service: YARDLEY OATMEAL BLACKHEAD SOLUTION
Agency: BESTER BURKE SLINGERS GROUP
Media Agency: PAGE THREE MEDIA, Cape Town, SOUTH AFRICA
Executive Creative Director: Stephen Burke (Bester Burke)
Creative Director: Wallace Seggie (Bester Burke)
Copywriter: Ruan Aj Coetzee (Bester Burke)
Art Director: Tim Jones (Bester Burke)
Account Director: Shirley Bester Van Wyk (Bester Burke)
Account Executive: Lynn Willoughby (Bester Burke)
Media placement: Magazine - Cleo Magazine - 1 December 2011

Insights, Strategy & the Idea
Teens are constantly bombarded with skincare advertisements, especially in teen-focused publications. We wanted a more subtle and demonstrative way of communicating the benefits of the product to them. To achieve this, we co-wrote an article with a popular magazine that would have teen appeal. We then asked the magazine editor to remove all the dots within the article, and placed our ad in the bottom right of the article page.

Creative Execution
We asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.

Results and Effectiveness
Unknown at time of Award submission.