Arthritis Research Foundation Print Karma by Lowe Roche Toronto, Roche Macaulay & Partners Advertising
The Print Ad titled Karma
was done by Lowe Roche Toronto, Roche Macaulay & Partners Advertising advertising agencies for subbrand: yoga fundraiser (brand: Arthritis Research Foundation) in Canada. It was released in Jan 2014.
Arthritis Research Foundation: Karma
Media
Released
January 2014
Posted
January 2014
Market
Industry
Creative Director
Copywriter
Art Director
Creative Director
Agency
Credits & Description:
The Power of Movement(http://powerofmovement.ca/Home.aspx) is Canada’s largest yoga fundraiser, but Lowe Roche wanted to bring meaning to the name. Not everyone understands how yoga and arthritis are linked. They wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.
In this campaign, Lowe Roche demonstrates yoga’s dual benefits by creating shapes of the human bone system using influential Canadian yoga ins...
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