Yorkshire Building Society (YBS): Record Collection

Credits & Description:

Media: Print
Category: Finance & insurance
Client: Yorkshire Building Society
Agency: Red Brick Road
Country: United Kingdom
Executive Creative Director: Matt Davis
Executive Creative Director: Richard Megson
Senior Copywriter: Ben Markey
Senior Art Director: baz Williamson
Business Director: Joesph Pirrie
Account Director: Terri Turner
Senior Account Manager: Louis Collin
Client: Anna Higgins
Client: Victoria Hayward
Client: Angela Hay
Account Executive: Alex Morris
Date: 20 October, 2017
Synopsis:
Yorkshire Building Society and creative agency Red Brick Road have launched a press campaign that takes a look at the reasons people are keen to move to a bigger or more suitable home. This is an extension of the ongoing ‘Outgrown’ Home Movers campaign, promoting Yorkshire Building Society’s home mover mortgages.
For the continuation of the ‘Outgrown’ Home Movers campaign, Red Brick Road really wanted to get across the desperation that people feel when situations outside of their control make living in their home an annoyance. Whether that’s the noisy neighbour partying all the time, a lack of space that means you have to sacrifice the things you love or even the neighbour’s annoying dog that won’t stop barking, they can all have a negative effect on your home life.
Using a copy led route meant that Red Brick Road could help to build a picture to describe situations homeowners find themselves in and show how desperation drives them to consider absurd and irrational solutions to their problems.