YUMI Print, Outdoor Sleep on both sides - ballerina by Vondersteinreys Germany

Sleep on both sides - ballerina
The Print Ad titled Sleep on both sides - ballerina was done by Vondersteinreys Germany advertising agency for YUMI in Germany. It was released in Jan 2017.
Advertising campaign: Sleep on both sides

YUMI: Sleep on both sides - ballerina

Brand
YUMI
Media
Print, Outdoor
Released
January 2017
Posted
January 2017
Market
Germany
Industry
Household maintenance & pet products
Agency
Vondersteinreys Germany
Art Director
Klaus Meurisse
Art Director
Olaf Reys
Creative Director
Olaf Reys
Creative Director
Stefan Vonderstein
Copywriter
Stefan Vonderstein

Credits & Description:

Category: House, Garden
Product: mattress
Media: Outdoor
URL: http://www.yumi-matratze.de
Client: Matratzen Concord
Brand: YUMI
Agency: Vondersteinreys
Geo: Germany
Advertising Agency: vondersteinreys, Düsseldorf, Germany
Creative Directors: Olaf Reys, Stefan Vonderstein
Art Direction: Klaus Meurisse, Olaf Reys
Copywriter: Stefan Vonderstein
Photographers: Sven Vüllers, Getty Images
Projekt Management: Jenny Miosga
Graphic Designers: Adam Pliszka, Julian Schleiminger
Published: January 2017
Description: A mattress that fits all as it can be turned around whether you want to rest your tired body on a tougher or a softer side. Perfect for you and me - hey: you and mi = yumi! To dramatize the fact that you can flip the mattress, we have created a series of converse people and entities that illustrate the great combination of tough and soft side.
Hard? Soft? - Yes!