Ywca Print Work For Free by DDB Auckland

Work For Free
The Print Ad titled Work For Free was done by DDB Auckland advertising agency for Ywca in New Zealand. It was released in Dec 2012.
Advertising campaign for Ywca

Ywca: Work For Free

Brand
Ywca
Media
Print
Released
December 2012
Posted
December 2012
Market
New Zealand
Industry
Charities, Foundations, Volunteers
Agency
DDB Auckland
Executive Creative Director
Andy Fackrell
Creative Director
Steve Kane

Credits & Description:

Category: Charities & appeals

Brand: YWCA

Agency: DDB Group New Zealand

Country: New Zealand

Women in New Zealand are paid 10% less for doing the same jobs as men, so the YWCA and DDB New Zealand have created this print campaign to highlight the issue.





The campaign leads people to the Demand Equal Pay website, which is also uneven, where people can show their support to balance things out.



Category: Charities & appeals

Client: YWCA

Agency: DDB Group New Zealand

Country: New Zealand

Executive Creative Director: Andy Fackrell

Creative Director: Steve Kane

Art Director / Copywriter: Lisa Fedyszyn

Art Director / Copywriter: Toby Morris

Copywriter / Art Director: Jonathan McMahon

Copywriter / Art Director: Simone Louis

Planner: Jamie Barrett

Account Director: Jenny Travers

Print Producer: Andy Robilliard

Account Executive - Amy Pollock

Print Designer - Amanda Summersby

CEO YWCA Auckland - Monica Briggs

Marketing & Communications Manager YWCA Auckland - Shelley Geenty

President YWCA Auckland - Kate Sutton