Zmg: The Other Side Of Newspaper, 4

Credits & Description:

Entrant: Ogilvy Germany, .
ZMG (Newspaper Marketing Association)
"The Other Side Of Newspaper"
Media Used: Direct Mail
Corporate Name of Client: ZMG (Newspaper Marketing Association)
Client Account Director: Dr. Joachim Donnerstag
Agency Account Director: Christian Von Dewall
Agency: Ogilvy Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Creative Directors: Helmut Meyer
Lothar Mueller
Copywriters: Lothar Mueller
Jan Roters
Art Director: Christian Kuzman
Production: Stefan Kriznjak
Art Buyer: Valerie Opitz
Graphics: Peter Belz
Alexander Pfaff
Illustrator: Noma Bar
Description of the Project:
The newspaper is dead! In a way the cliché is true. Because newspapers have reinvented themselves over the last couple of years, becoming more interactive, more local, more relevant. We were asked to create a brochure that offers advertisers a new perspective on the newspaper.

’The other side of newspapers’ shifts the angle and points to what lies beyond the clichés of the old media/new media discussion. The brochure invites advertisers to explore the new newspaper. It opens up new connections – contentwise und graphical. The illustrations of Noma Bar shape a new picture of what newspapers are about in 2012.