ZTE: Bruna

Credits & Description:

The integrated campaign from The Baiocco and Maldari Connection (BAM), uses the tagline “Have you Heard?” and a type treatment inspired by sound waves that promotes the Axon 7 as ‘America’s Premier HiFi smartphone.’ “Have You Heard? “emphasizes both the groundbreaking audio experience, driven by dual speakers and Dolby Atmos surround sound, as well as the incredible reviewer buzz the phone is getting.
Media: Print
Category: Telecommunications
Client: ZTE
Agency: The Baiocco and Maldari Connection
Production: Nice Shoes
Country: United States of America
Chief Creative Officer: Rob Baiocco
Creative Director: Russell Solomon
Creative Director: Gary Ennis
Art Director: Russell Solomon
Art Director: Gary Ennis
Art Director: Quenin Weil
Digital Creative Director: Dave Giles
Agency Producer: Annie Faxon
Client Services Director: Jed Tick
Chief Executive Officer: Maureen Maldari
• Production Company: Nice Shoes
• Creative Director: James Coulson
• Executive Producer: Angela Bowen
• Producer Suzanne Potashnick
• Asst. Producer: Laura Noonan

• Editing: Edit 1
• Editor: Mike Zimbard
• Producer: Dan Fuerst
• Graphics: Erica Jaffin
• Photographer: Lee Page
• Producer: Kim Handley
• Stylist: Sadie Sapphire
• Retoucher: DCoy Studios
• Owner/Retoucher: Russ Angrisani
• General Manager/Retoucher: Jordan Sacks
• Music: Machine Head
• Director of Sound design: Stephen Dewey
• Composers: Kip Smedley & Gregory Jenkins
• Executive Producer: Patty Chow
• Audio: Hobo Audio Co.
• Audio Engineer: Stephen Davies
Producer: Mary Valentino