Cresta Awards 2011 | ||
---|---|---|
Press | Magazine Campaign | Winner |
Eurobest 2011 | ||
Leisure and Entertainment | Silver Campaign | |
Outdoor | Sports, Entertainment, Travel & Leisure | Bronze Campaign |
Category: Entertainment & Leisure
Advertiser: ZURICH CHAMBER ORCHESTRA
Product/Service: CLASSICAL MUSIC
Agency: EURO RSCG GROUP SWITZERLAND
Type Of Ad: Magazine
Date of First Appearance: Nov 1 2010
Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND
Chief Creative Officer: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Photographer: Oliver Nanzig
Account Manager: Janina Iseli
Other Credits: Postproduction: Patrik Rohner
English Translation of Main Headlines
Variety versus monotony.
A classical piece is both loud and soft. A classical piece is both fast and slow. A classical piece is both light and serious. In short, a classical piece has variety. In contrast, the hits of the music charts are monotonous and lack variety. Two brackets of a different length and shown on either side of a musical instrument clearly convey this key message. A classical piece uses the entire spectrum of an instrument. To explore the depths of an exciting experience in sound, just attend a ZKO concert.