Zwilling J.a. Henckels Print, Design & Branding Sujihiki by Herezie
Zwilling J.a. Henckels: Sujihiki
Awards:
| Clio Awards 2015 | ||
|---|---|---|
| Print Technique | Art Direction: Print Technique | Bronze |
| Design | Posters | Bronze |
| LIA (London International Awards), 2015 | ||
| Design | Art Direction Campaign | Gold Winner |
| Design | Poster Campaign | Silver Winner |
| Eurobest Awards, 2015 | ||
| Magazine: Home Appliances, Furnishings, Electronics & Audio-Visual | Silver Eurobest Campaign | |
| Print & Poster Craft | Billboards & Street Posters (Outdoor): Art Direction | Silver Eurobest Campaign |
| Cristal Festival, 2015 | ||
| Print Craft | Art Direction | Sapphire (Silver) |
| New York Festival 2016 | ||
| Print - Traditional & Digital: Craft: Art Direction | Second Prize Award | |
| One Show, 2016 | ||
| Print & Outdoor | Craft - Art Direction / Art Direction | Merit |
| Print & Outdoor | Consumer - Magazine / Full Page or Spread - Campaign | Silver Pencil |
Credits & Description:
Brand: Miyabi
Media: Print
Category: House, Garden & Pets
Agency: Herezie
Geo: France
Miyabi: Long lasting sharpness, 3
Advertising Agency: HEREZIE, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Mathieu Nevians, Olivier Henry
Strategic planning Director: Luc Wise
Copywriters / Art Directors / Illustrators: Jacques Denain, Nicolas Duménil
Agency Print Producer: Capucine Lhermitte
Published: April 2015
Concept/Cultural Reference:
Miyabi knives are unique works of art and reliable tools for everyday cooking. Manufactured in Japan, they represent some of the highest quality and most traditional cutlery available today. Beyond their core brand values of purity, precision and elegance, the brief was focused on their unique, long-lasting sharpness.
Inspired by the work of famous Japanese designers like Ikko Tanaka or Shigeo Fukuda, known for their abstract imagery, the campaign fused modernism principles and aesthetics with Japanese traditions.