Aires: PAINT YOUR OWN AIRPLANE

Credits & Description:

Category: Best Use of Online Advertising

Advertiser: AIRES

Product/Service: AIRLINE

Agency: ARIADNA DIGITAL

Date of First Appearance: May 7 2010

Entrant Company: ARIADNA DIGITAL, Bogota, COLOMBIA

Entry URL: http://www.youtube.com/watch?v=SQQJmlVsNBQ

Chief Executive Officer: Iván Correal (ARIADNA DIGITAL)

Creative Director: Mario Silva (ARIADNA DIGITAL)

Planner: Max Gómez (ARIADNA DIGITAL)

Executive: Pilar Luque (ARIADNA DIGITAL)

Designer: Pablo Leyton (ARIADNA DIGITAL)

Media placement: Facebook Applications - Social Media - 07 March 2010



Insights, Strategy & the Idea

The Problem

Aires was about to launch the first fleet of Q-400 aircrafts in Colombia, which was composed of four aeroplanes.

Aires wanted to announce this to all their customers through a special activity.



Creative Execution

The Solution

This way, Pinta tu avión de AIRES, píntalo como quieras, came to life.

It was the first digital activity, made especially to allow any Colombian user to create the design for one of the Q-400 Aires aircrafts.



Results and Effectiveness

On May 31st, the contest ended, having more than 900 different designs to choose from, as a result of this activity.

Results

Thanks a lot for flying with us today.

At the end, a 16 year old girl, will be the “pilot” for a whole year of this airplane, named after her.

This will be remembered as the first Colombian airplane to fly all over Colombia, with a Coffee plant and El Nevado de Huila mountain painted on it.