American Express Promo, Case study INTERACTIVE TV CHANNEL by Mindshare New York

INTERACTIVE TV CHANNEL
The Promo / PR Ad titled INTERACTIVE TV CHANNEL was done by Mindshare New York advertising agency for subbrand: American Express Card (brand: American Express) in United States. It was released in Dec 2012.

American Express: INTERACTIVE TV CHANNEL

Released
December 2012
Posted
December 2012
Industry

Credits & Description:

Advertiser: AMERICAN EXPRESS
Agency: MINDSHARE WW
Category: Financial Products & Services
Advertising campaign: INTERACTIVE TV CHANNEL
/Senior Vice President/Experience Design: Joanna Hall (Brightline)
Vice President Global Media/Content Development/Mobile Marketing: Lou Paskalis (American Express)
Global Advertising/Brand Management: Stephanie P. Atkinson (American Express)
Senior Manager – GABM: Terryn Giampietro (American Express)
Associate Team Leader: Victoria Dever (Brightline)
Senior Manager - GMPI: Caroline Derozier (American Express)
Director/Global Media: Jill Toscano (American Express)
Senior Partner/Director Advanced Television: Larry Samuels (Mindshare)
Director/Communications Planning: Seth Walters (Mindshare)
Manager: Andrew Bartsch (Mindshare)
Executive Director/WW Client Leader: Ed Hughes (Mindshare)
/Account Director: Leyland Streiff (Ogilvy & Mather)