Category: Cars & Automotive Services
Advertiser: PORSCHE
Product/Service: AUDI A6 ALLROAD QUATTRO
Agency: NOBLE GRAPHICS CREATIVE STUDIO
Managing Director: Ivo Altanov (Noble Graphics)
Creative Director: Chavdar Kenarov (Noble Graphics)
Creative Director: Marsel Levi (Noble Graphics)
Art Director: Miroslav Krastev (Noble Graphics)
Production Manager: Angel Mateev (Noble Graphics)
Media placement: Outdoor - Chair-Lift (65 Chairs) - 26 January 2012
Insights, Strategy & the Idea
Bansko is one of Europe’s top ski resorts and a proud host of FIS World Cup 2012. It is also the fanciest and most expensive winter destination in Bulgaria. This makes it quite attractive to a certain type of affluent Bulgarians.
Our challenge was to present the new Audi A6 Allroad quattro as the perfect model choice when it comes to rough mountain terrains.
Creative Execution
We put a simple sticker on the windshield chair-lift in Bansko. When you pull the windshield down, you find yourself sitting comfortably in the new A6 Allroad and for the next 20 minutes you just enjoy the smooth ride through the winter mountain.
Results and Effectiveness
150% increase of A6 Allroad orders for Q1/2012 vs. Q1/2011