Audi: START-STOP

Credits & Description:

Advertiser: VAESA
Agency: DDB SPAIN
Category: Best Use of Mobile Devices
Advertising campaign: START-STOP
Creative Director: Jaume Badia (DDB Spain)
Art Director: Javier Rodriguez (DDB Spain)
Account Director: Maria Jose Moreno (DDB Spain)
Copywriter: Andres Travi (DDB Spain)
Illustrator: Javier Rodriguez (DDB Spain)
Programmer: Rsb Artesania Digital (DDB Spain)
Technical Director: Emilio Gonzalez (DDB Spain)
Executive Creative Director: Fernando Barbella (DDB Spain)
Chief Creative Officer: Jose Mª Roca De Viñals (DDB Spain)

Strategy
Audi wanted to reinforce the awareness of the brand where technology for efficiency is present in each of its models.

Execution
We decided to make a simple app using the same philosophy as the Start/Stop system. The idea was to obtain phone battery savings using the same principle as the system that achieves savings in the fuel consumption and emissions of a vehicle.How does it work? Easy. The Audi Start/Stop app detects and closes open applications that are not being used at the time by the user. In this way, it saves battery and makes the phone an even more efficient tool

Effectiveness
350 downloads the first day of release.Traffic to the dealer increased 12%.Over 40 entries in post and articles in industry publications.Increase of over 120% in visits to the Audi technology hotsite