Be Tv: MAKING FILMS IS EXPENSIVE

Credits & Description:

Category: Best Use of TV & Radio in a Promotional Campaign

Advertiser: BE TV

Product/Service: PAY TV CHANNEL

Agency: EURO RSCG BRUSSELS

Date of First Appearance: Jan 4 2010 12:00AM

Entrant Company: EURO RSCG BRUSSELS, BELGIUM

Executive Creative Director: Dominique van Doormaal (Euro Rscg Brussels)

Creative Director: Stephane Daniel (La Petite Boite D'euro RSCG Brussels)

Creative Director: Hugo Battistel (La Petite Boite D'euro RSCG Brussels)

Art Director: Hugo Battistel (La Petite Boite D'euro RSCG Brussels)

Copywriter: Stephane Daniel (La Petite Boite D'euro RSCG Brussels)

Preoducer: Cathy Watt (BE TV)

Post-Production: (Ace Digital House)

Media placement: TV Campaign - All Belgian TV Channels - 4 January 2010



Describe the objective of the promotion.

Recruit new subscribers by offering them free access to BE TV (a pay TV channel) until springtime.



Describe how the promotion developed from concept to implementation

We demonstrated how expensive it can be to make a movie in order to show how incredible it is to watch films for free.



Describe the success of the promotion with both client and consumer including some quantifiable results

The campaign reached more than 100% of the objective of the client in term of new subscribers (with a very limited investment)



Explain why the method of promotion was most relevant to the product or service

This promotion was communicated through 2 TV-spots that show part of the movies that are broadcasted on Be TV.