Category: Best Consumer Engagement
Advertiser: BOB'S
Product/Service: FAST FOOD RESTAURANT
Agency: NBS
Creative Director: André Lima (NBS)
Creative Director: Pedro Feyer (NBS)
Creative Director: Marcello Noronha (NBS)
Art Director: Vinicius Cunha (NBS)
Copywriter: André Jardim (NBS)
Agency Producer: Leonardo Lino (NBS)
: Vudoo (Web Production)
: (Sounds Of 433)
Media placement: . - . - .
Insights, Strategy & the Idea
A hamburger wrapper you wouldn’t have to remove before eating. With that idea in mind, we developed an action for Bob’s, a fast food restaurant in Brazil. During one day, we wrapped hamburgers in edible paper and offered it to the customers. And they did what we expected: ate the hamburger without hesitation. We filmed this action and created a viral video. People on the web loved the idea and started asking to try this as well. In the end, it was a really fun way to show how delicious Bob’s hamburgers are.
Creative Execution
A hamburger wrapper you wouldn’t have to remove before eating. With that idea in mind, we developed an action for Bob’s, a fast food restaurant in Brazil. During one day, we wrapped hamburgers in edible paper and offered it to the customers. And they did what we expected: ate the hamburger without hesitation. We filmed this action and created a viral video. People on the web loved the idea and started asking to try this as well. In the end, it was a really fun way to show how delicious Bob’s hamburgers are.
Results and Effectiveness
A hamburger wrapper you wouldn’t have to remove before eating. With that idea in mind, we developed an action for Bob’s, a fast food restaurant in Brazil. During one day, we wrapped hamburgers in edible paper and offered it to the customers. And they did what we expected: ate the hamburger without hesitation. We filmed this action and created a viral video. People on the web loved the idea and started asking to try this as well. In the end, it was a really fun way to show how delicious Bob’s hamburgers are.