Boh: CALM OFFICE

Credits & Description:

Category: Best Use of Ambient Media: Large Scale

Advertiser: BOH PLANTATION

Product/Service: BOH CAMOMILE TEA

Agency: M&C SAATCHI MALAYSIA

Chief Creative Officer: Farrokh Madon (M&C Saatchi)

Executive Creative Director: Henry Yap (M&C Saatchi)

Group Creative Director: Marzuki Maani (M&C Saatchi)

Creative Director: Neil Leslie (M&C Saatchi)

Art Director: Melissa Goh (M&C Saatchi)

Art Director: Choo Chee Wee (M&C Saatchi)

Copywriter: Farrokh Madon (M&C Saatchi)

Copywriter: Julian Matthew Edwin (Design Factory)

Designer: Melissa Goh (Design Factory)

Typographer: Pauline Ang (M&C Saatchi)

Typographer: Choo Chee Wee (M&C Saatchi)

Agency Producer: Sebastian Ng (M&C Saatchi)

Illustrator: Loh Kin Sun

Media placement: Poster - Prominent Office Buildings In The City, Including The Iconic BSC Office Tower. - 15 December 2011



Insights, Strategy & the Idea

People are most stressed at work. We wanted to position BOH Camomile Tea as the calm moment in a crazy day to office workers. By placing the posters on the doors of one of the most prominent office buildings in the city, we drew considerable attention to the brand message.



Creative Execution

One glass sliding door had a coloured image of a harried office worker. When the other door with a red transparent poster panel (featuring a cup of steaming hot BOH Camomile Tea plus the logo and tagline) rolled over it, people entering the building could see the chaotic office scene transformed into a calmer scene, after the stressed out man had sipped from a cup of BOH Camomile Tea.



Results and Effectiveness

This was one part of the campaign so it is not possible to draw a direct co-relation between these posters and product sales. However, the Posters got considerable attention on social media sharing sites.