bp Promo, Case study THE COMEBACK by Ogilvy & Mather USA

THE COMEBACK
The Promo / PR Ad titled THE COMEBACK was done by Ogilvy & Mather USA advertising agency for bp in United States. It was released in Dec 2012.

bp: THE COMEBACK

Brand
Released
December 2012
Posted
December 2012
Executive Creative Director
Associate Creative Director
Art Director

Credits & Description:

Advertiser: BP
Agency: OGILVY PUBLIC RELATIONS
Category: Best Use of Sponsorship
Advertising campaign: THE COMEBACK
Senior Account Executive/Digital Strategist: Ali Long (Social@Ogilvy/Ogilvy Public Relations)
Account Executive/Digital Strategist: Brittany Banks (Social@Ogilvy/Ogilvy Public Relations)
Vice President/Digital Strategist: Edison Lee (Social@Ogilvy/Ogilvy Public Relations)
Account Supervisor/Web Developer: Brian Akpa (Social@Ogilvy/Ogilvy Public Relations)
Senior Web Developer: Claudio Meira (Social@Ogilvy/Ogilvy Public Relations)
Senior Vice President/Technical Director: Michael Mangi (Social@Ogilvy/Ogilvy Public Relations)
Executive Creative Director: José Martínez Salmerón (Social@Ogilvy/Ogilvy Public Relations)
Associate Director: Kristin Parrish (Social@Ogilvy/Ogilvy Public Relations)
Web Developer: Trevor Plumley (Social@Ogilvy/Ogilvy Public Relations)
Associate Creative Director: Aaron Murphy (Social@Ogilvy/Ogilvy Public Relations)
Digital Producer: Charlotte Tansill (Social@Ogilvy/Ogilvy Public Relations)
Vice President/Account Director: Emily Peterson (Social@Ogilvy/Ogilvy Public Relations)
Art Director: Josh Williams (Social@Ogilvy/Ogilvy Public Relations)
Senior Vice President/Account Lead: Rachel Caggiano (Social@Ogilvy/Ogilvy Public Relations)
Account Executive/Digital Producer: Stephanie Cohen (Social@Ogilvy/Ogilvy Public Relations)
Account Executive/Media Relations: Ted Greener (Ogilvy Public Relations)
Senior Vice President/Media Relations: Eric Rosenberg (Ogilvy Public Relations)
Designer: Nasreen Qureshi (Social@Ogilvy/Ogilvy Public Relations)
Senior Account Executive/Copywriter: Samantha Kramer (Social@Ogilvy/Ogilvy Public Relations)
Senior Account Executive/Digital Producer: Shefali Vyas (Social@Ogilvy/Ogilvy Public Relations)