CABOVISÃO: CRIB SHEET

Credits & Description:

Category: Ambient Promotion: Small Scale

Advertiser: CABOVISÃO

Product/Service: TELECOM PROVIDER

Agency: OGILVY PORTUGAL

Date of First Appearance: Nov 5 2009 12:00AM

Entrant Company: OGILVY PORTUGAL, Lisbon, PORTUGAL

Executive Creative Director: Joao Espirito Santo (Ogilvy & Mather)

Creative Supervisor: Andre Lacerda (Ogilvy & Mather)

Copywriter: Joao Guimaraes (Ogilvy & Mather)

Art Director: Helder Ventura (Ogilvy & Mather)

Account Direc tor: Luis Carvalho (Ogilvy & Mather)

Account Executive: Catarina Bleck (Ogilvy & Mather)

Producer: Eduardo Vale (Ogilvy & Mather)

Media placement: Flyer - At Main Entrance Of Universities - 05 November 2009



Describe the objective of the promotion.

Cabovisão
Crib Sheet


CABOVISÃO
TV | INTERNET | PHONE PROVIDER
FLYER TO UNIVERSITY STUDENTS

OBJECTIVE
Cabovisão has a specific offer for college students: 0€ Internet.
We were asked to advertise this offer using a traditional leaflet.



Describe how the promotion developed from concept to implementation

IDEA
To create something that students use in times of greatest need, i.e., a crib.



Describe the success of the promotion with both client and consumer including some quantifiable results

The action took place in Coimbra, a University City. A flyer tailored for students was the perfect way of generating buzz and sales in a highly competitive market.



Explain why the method of promotion was most relevant to the product or service

We decided to convey our message using a small piece of paper, handwritten and folded. The crib was delivered by salespeople at the entrance to the universities.

(FRONT)
This crib sheet is gonna help you

(BACK)
Internet for 0€