CABOVISÃO: SNIPER

Credits & Description:

Category: Best Use of Television

Advertiser: CABOVISÃO

Product/Service: ENERGY CONSERVATION AWARENESS

Agency: OGILVY PORTUGAL

Date of First Appearance: Mar 10 2010 12:00AM

Entrant Company: OGILVY PORTUGAL, Lisbon, PORTUGAL

Executive Creative Director: Joao Espirito Santo (Ogilvy & Mather)

Creative Supervisor: Andre Lacerda (Ogilvy & Mather)

Creative Supervisor: Isabel Zambujal (Ogilvy & Mather)

Account Director: Luis Carvalho (Ogilvy & Mather)

Account Executive: Catarina Bleck (Ogilvy & Mather)

Directors: Alexandre Montenegro/Will Mazzola (Show Off)

Producer: Paulo Carrapito (Ogilvy & Mather)

Sound Design: Joao Rola (Dizplay)

Media placement: TV Spot - Television - 10/03/2009



Results and Effectiveness

The Results:
People are increasingly aware of the need for energy savings, both for financial and environmental reasons.
5-10% of domestic consumption is caused by the “standby” mode.



Creative Execution

The Solution:
To explore the similarity between the red standby light and the hunter’s laser sight.
The movie speaks directly to the media employed by the brand: television channels.
The chosen channels reinforce the idea, namely “National Geographic Portugal”.



Insights, Strategy & the Idea

The Challenge:
Television sets on “standby” have a negative impact on the planet.
The use of “standby” must be stopped.
As a television operator, Cabovisão can raise awareness about this situation.