Coca-cola Promo, Case study COKE COLA BIMILYONNEDEN CAMPAIGN by UM

COKE COLA BIMILYONNEDEN CAMPAIGN
The Promo / PR Ad titled COKE COLA BIMILYONNEDEN CAMPAIGN was done by UM advertising agency for Coca-cola in Turkey. It was released in Jan 2013.
Advertising campaign for Coca-cola

Coca-cola: COKE COLA BIMILYONNEDEN CAMPAIGN

Brand
Coca-cola
Media
Promo, Case study
Released
January 2013
Posted
January 2013
Market
Turkey
Industry
Soft Drinks
Agency
UM
Director
Dilsat Yucel

Credits & Description:

Advertiser: THE COKE COLA COMPANY
Agency: UM
Category: Best Use of Screens
Director: Dilşat Yücel
Manager: Ertan Güneş

Execution
We chose the most popular TV series for scenario integrations to promote the search for million reasons and turn it into a buzz and decided to do it in a week. During a whole week, we chose 11 best performed series for integrating our reasons to believe in scenario and placed our hashtag (#bimilyonneden) at the same time. After the integrations, our TV spot was aired as a first ad…

Effectiveness
After the great impact of product placement, Coca-Cola has been mentioned plenty of times by social media users.

Strategy
You don’t need your imagination to think of a better world but your eyes to look at it a little differently. If you do so you’ll see a million reasons to believe in a better world. We believe we can all see a better world, if only we help each other to see these signs. As being a brand bringing happiness Coke decided to collect “a million reason” via TV and social media projects.