COCKTA LIMETA: COCKTA LIME SQUEEZER

Credits & Description:

Category: Ambient Promotion: Large Scale

Advertiser: DROGA KOLINSKA

Product/Service: COLA DRINK

Agency: FUTURA DDB

Date of First Appearance: Jun 1 2009 12:00AM

Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA

Creative Director: Zoran Gabrijan (Futura DDB)

Copywriter: Jure Korenc (Futura DDB)

Copywriter: Saso Petek (Futura DDB)

Media placement: Advertising pillar - streets of the capital city - 1.6.2009



Describe the objective of the promotion.

Launch of a famous Slovenian cola drink – Cockta with a new flavour, lime.



Describe how the promotion developed from concept to implementation

We didn't have a lot of budget, so we must make it visible.



Describe the success of the promotion with both client and consumer including some quantifiable results

A lot of PR and word of mouth marketing. Customers loved it.



Explain why the method of promotion was most relevant to the product or service

We saw that in Ljubljana, tops of advertising columns looks like a squeezer. So we put a lime on it and that's all and enough.