Silesia 8bit Party: COMMODORE IS NOT DEAD

Credits & Description:

Category: Best Use of Audio

Advertiser: SILESIA PARTY

Product/Service: CONVENTION INVITE

Agency: CHANGE INTEGRATED

Date of First Appearance: Sep 1 2010

Entrant Company: CHANGE INTEGRATED, Warsaw, POLAND

Entry URL: http://www.utm.com.pl/COMMODORE_IS_NOT_DEAD_DIRECT_MEDIA_AUDIO

Creative Director: Jakub Korolczuk (Change Integrated)

Creative Director: Ryszard Sroka (Change Integrated)

Creative Director: Rafal Gorski (Change Integrated)

Art Director/Copywriter: Tytus Klepacz (Change Integrated)

Copywriter/Art Director: Adam Marzec (Change Integrated)

Other: Iza Koniarz/Adam Smereczynski (Change Integrated)

Programmer: Rafal Szyja

Media placement: Radio Campaign 120 Spots (Every Hour) - RADIOFONIA FM - 1 August 2010



Insights, Strategy & the Idea

PLEASE SEE THE AUDIO VIDEO PRESENTATION ATTACHED



We wanted to invite Commodore 64 enthusiasts to a European convention. We decided to take them back to their beloved pre-Internet era.



Creative Execution

We created a video invitation. And then every hour we've been airing it on the radio.



RADIO SCRIPT



DIGITAL VO: This is a message for your Commodore 64. Record it on tape and play on your computer.



SFX: digital bleeping sound of C64 program loading.



DIGITAL VO: This message will be repeated in an hour.



Results and Effectiveness

Fans recorded the sound themselves, and an MP3 version of the ad suitable for both C64 and its emulators has circulated forums and sites worldwide.



The number of attendants at the convention tripled.