Dettol Promo, Case study DETTOL’S ‘GREAT TREK HOME’ by ZenithOptimedia Shanghai

DETTOL’S ‘GREAT TREK HOME’
The Promo / PR Ad titled DETTOL’S ‘GREAT TREK HOME’ was done by ZenithOptimedia Shanghai advertising agency for subbrand: Dettol hand wash (brand: Dettol) in China. It was released in Feb 2013.
Advertising campaign for Dettol

Dettol: DETTOL’S ‘GREAT TREK HOME’

Brand
Dettol hand wash  (Dettol)
Media
Promo, Case study
Released
February 2013
Posted
February 2013
Market
China
Industry
Cleaning Products, Detergents & Wood protectors
Agency
ZenithOptimedia Shanghai

Credits & Description:

Advertiser: RECKITT BENCKISER
Agency: ZENITHOPTIMEDIA CHINA
Category: Best Use of Special Events and Stunt/Live Advertising
Marketing Director: Ben Wilson (Reckitt Benckiser)
Video Producer: James Field (Reckitt Benckiser)
Brand Manager: Judy Yue (Reckitt Benckiser)
Planning Manager: Olivia Sun (Zenithoptimedia)
Planning Associate Director: Prince Zhang (Zenithoptimedia)
Media Manager: Darice Ma (Reckitt Benckiser)
Planning Manager: Jingqi Ji (Zenithoptimedia)
Planning Executive: Ting Lin (Zenithoptimedia)
Content Manager: David Zhong (Reckitt Benckiser)
Planning Business Director: Tracy Zhan (Zenithoptimedia)