Expollitos: HUEWO

Credits & Description:

Advertiser: EXPOLLITOS
Agency: MARURI GREY
Category: Internet Film Series
Advertising campaign: HUEWO
Art Director : Samuel Riesgo (Maruri Grey )
President : Eduardo Maruri Miranda (Maruri Grey )
Copywriter : Rodrigo Gonzalez (Maruri Grey )
Account Executive : Sara Payo (Maruri Grey )
Art Director : Jose Arroyo (Maruri Grey )
Creative Director : Monica Balanzategui (Maruri Grey )

Client Brief Or Objective
Obtain word of mouth about the brand Expollitos and their eggs with a really low budget. Position their eggs, slightly more expensive than the competitor’s, for the premium segment. We had to create a differential value in the brand.

Implementation
We created a differential value in the product itself, we created the perfect egg to crack, cutting with thin laser the shell In W shape, the lines opposite so the egg (huevo in spanish) continues being as strong as before, and with a slight up/down movement, the huewo (so we named the W pre-cut eggs), opened easily. The perfect egg to crack was born.

Outcome
We launched huewo with 3.000 packages of for units. In a few hours, we ran out of packs all over the country. It surpassed all our expectations so now, Expollitos is focused on improving a laser for massive production, and so they can circulate huewo again.

Relevancy
Since, we were launching a product for the brand, with no budget, the product itself was the catch. We had to communicate the innovation in the product in order to get potential costumers attention.