Editions Points: FAMOUS SPEECHES COLLECTION/WALLS

Credits & Description:

Category: Publications & Media

Advertiser: EDITIONS POINTS

Product/Service: FAMOUS SPEECHES COLLECTION

Agency: MARCEL

Date of First Appearance: Mar 27 2011

Entrant Company: MARCEL, Paris, FRANCE

Partner/Executive Creative Director: Anne de Maupeou (Marcel)

Partner/Executive Creative Director: Véronique Sels (Marcel)

Partner/Executive Creative Director: Sébastien Vacherot (Marcel)

Art Director: Souen Le Van (Marcel)

Art Director: Romain Galli (Marcel)

Copywriter: Souen Le Van (Marcel)

Copywriter: Romain Galli (Marcel)

Illustrator/Typographer for Obama & Mandela: Am I Collective (Marcel)

Illustrator/Typographer for Iburrari: Mario Hugo (Marcel)

Mathieu Fouchet: Photographer

Art Buyer: Jean-Luc Chirio (Marcel)

Art Buyer: Aurélie Lubot (Marcel)

Account Supervisor: Michel Kowalski (Marcel)

Advertising Manager: Cécile Henderyckx (Marcel)

Managing Director: Emmanuelle Vial (Editions Points)

Marketing Director: Catherine Lauprêtre (Editions Points)

Media placement: Outdoor - 3 Socially And Politically Strategic Locations - 27 March 2011



Insights, Strategy & the Idea

Context:

Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present.



Insight:

Some speeches have deeply influenced the world we are living in. They have brought revolutions, wars, peace or unifications. They have changed consciences and raised the nations.

In a word, they have changed history.



Creative Execution

We have created posters on which we can read the title of a famous speech. Each letter has been designed to show an event, so when we read the entire title, we can chronologically watch what the speech has changed in history. This helps us measure the actual impact of the text. Each poster has been strategically placed on walls in specific areas to invite people to feel the power of words and realise the impact they still have in today’s society.



Results and Effectiveness

After the launch of the campaign, Editions Points customers asked specifically for the famous speeches special collection.

Sales went up 17% within 2 weeks.

Over 1 month later, the murals are still visible.

More than 25,000 people view the posters daily.