Federation Of Fitness And Aerobics Of Russia: START NOW!

Credits & Description:

Category: Best Use of Ambient Media: Small Scale

Advertiser: FEDERATION OF FITNESS AND AEROBICS OF RUSSIA

Product/Service: FEDERATION OF FITNESS AND AEROBICS OF RUSSIA

Agency: E:MG

Chief Creative Officer: Anton Melnikov (E:MG)

Creative Director: Ivan Bogdanov (E:MG)

Executive Director: Tatiana Tarmogina (E:MG)

Art Director: Maxim Kolyshev (E:MG)

Designer: Ekaterina Khrustaleva (E:MG)

Photographer: Fedor Markushevitch

Producer: Stanislav Gusev (E:MG)

Media placement: Ambient Media - Poster - On The Brick Wall Of A Business Center - 18 March 2012



Insights, Strategy & the Idea

The brief was to develop a simple idea that communicates the benefit of fitness exercisers.



Creative Execution

We made a poster with a picture of a man with the cutting in the stomach area. Then we put it on the brick wall of a business center so that the combination of the image with the bricks emphasises the benefit of fitness exercises.



Results and Effectiveness

5.5 million of contacts.

Unusual poster attracted the attention of people.