Kibon Promo, Case study FRUTTY PEOPLE by IPG Mediabrands
The Promo / PR Ad titled FRUTTY PEOPLE
was done by IPG Mediabrands advertising agency for subbrand: Fruttare Ice-cream (brand: Kibon) in Brazil. It was released in Apr 2013.
Kibon: FRUTTY PEOPLE
Brand
Media
Released
April 2013
Posted
April 2013
Market
Industry
Agency
Credits & Description:
Advertiser: UNILEVER ANDINA
Agency: IPG MEDIABRANDS
Category: Best Use of Branded Content & Sponsorship
Regional Director: Catalina Pelaez (Initiative Colombia)
Account Director: Juan Carlos Muriel (Initiative Ecuador)
Singer: Mirella Cesa
Account Planner: Zoraida Molina (Initiative Ecuador)
Regional Innovation Director: Felipe Kopaitic (Initiative Colombia)