Gardena: CHOPPED GOLFBALL

Credits & Description:

Category: Best Use of Ambient Media: Small Scale

Advertiser: GARDENA

Product/Service: LAWN MOWER 51 VDA

Agency: SERVICEPLAN

Date of First Appearance: Jun 17 2009 12:00AM

Entrant Company: MEDIAPLUS, Munich, GERMANY

Chief Creative Officer: Alexander Schill

Creative Director: Ekki Frenkler

Copywriter: Joachim Schöpfer

Art Director: Miro Moric

Account Supervisors: Felix Bartels/Julia Fickenscher

Graphic Design: Martin Kleint

Photographer: Alan Grund

Managing Directors: Jochen Lenhard/Andreas Bahr

Media placement: Promotion - South Germany - 17/06/2009



Results and Effectiveness

During the promotion, the target audience on the selected golf courses was reached 100%. Since the golfers took the shredded golf balls along as special souvenirs, we had to replace them more than once.



Creative Execution



Well funded customers with an interest in professionally cultivated grass are found on golf courses. What one also finds is perfectly cut grass. And where the professional lawn mowers of GARDENA are used, one can find perfectly cut golf balls. The reason is, that GARDENA lawn mowers can mow very close to the ground, have sharp blades and a very strong ventilation.



Insights, Strategy & the Idea

Among the product range of GARDENA gardening products, one can find high-range lawn mowers. The client asked us for a promotion addressing well funded customers who attach great importance to perfectly cut grass. That is: golfers.