Gillette Promo, Case study SHAVE SEXY by BBDO Shanghai, Shanghai @PR Consulting

SHAVE SEXY
The Promo / PR Ad titled SHAVE SEXY was done by BBDO Shanghai, Shanghai @PR Consulting advertising agencies for subbrand: Gillette (brand: Gillette) in China. It was released in Feb 2013.

Gillette: SHAVE SEXY

Released
February 2013
Posted
February 2013
Market
Industry
Associate Creative Director
Executive Creative Director
Creative Director
Creative Group Head
Strategic Planner

Credits & Description:

Advertiser: P&G GILLETTE
Agency: BBDO CHINA, SHANGHAI @PR CONSULTING
Category: Celebrity Endorsement
Advertising campaign: SHAVE SEXY
Account Executive: Dylan Yang (@PR)
Associate Creative Director: Kevin Jin (BBDO China)
Group Planning Director: Jason King (BBDO China)
Account Director: Jef Ji (@PR)
Executive Creative Director: Kit Koh (BBDO China)
Business Director: Mei Jeng Phang (BBDO China)
Strategic Planner: Tao Dong (BBDO China)
Managing Director - Greater China: Tze Kiat Tan (BBDO Proximity China)
Creative Group Head: Airy Han (BBDO China)
Account Manager: Elsa Gu (BBDO China)
Account Manager: Staney Zhao (@PR)
Associate Planner: Uming Tong (BBDO China)
Executive Creative Director - Greater China: Wai Foong Leong (BBDO Proximity China)
Creative Director: Amber Lin (BBDO China)
President/CEO- Greater China: Carol Potter (BBDO Proximity China)
Account Director: Fiona Su (BBDO China)
Executive Planning Director - Greater China: Hans Lopez-Vito (BBDO Proximity China)