Category: Best Use of Other Digital Media in a Promotional Campaign
Advertiser: GLAD
Product/Service: GLAD FACEBOOK & MOBILE
Agency: EVOLUTION BUREAU
Executive Creative Director: Stephen Goldblatt (Evolution Bureau)
Art Director: Kyle Erickson (Evolution Bureau)
Copywriter: Aaron Zimroth (Evolution Bureau)
Designer: Devin Croda (Evolution Bureau)
Junior Designer: George Tong (Evolution Bureau)
Executive Producer: Craig Batzofin (Evolution Bureau)
Project Director: William Wayland (Evolution Bureau)
Project Associate: Raquel Castellanos (Evolution Bureau)
Director Of Business Development: Cary Savas (Evolution Bureau)
Director Of Technology: Aaron Mcguire (Evolution Bureau)
Lead Developer: Tim Kautz (Evolution Bureau)
Media placement: Facebook Tab - Facebook - 16 December 2011
Describe the objective of the promotion.
Glad needed a way to demonstrate that they’re serious about being more responsible towards the environment.
Describe how the promotion developed from concept to implementation.
We created the Trash Smart iPhone app to help people be more accountable for the things they throw away. Fun, fast, and easy to use, Trash Smart helps make people smarter about which household items can and can’t be recycled. If the item in question can be recycled, the app finds every nearby location where it can be taken. Facebook integration was added to allow people to post what they’re recycling and where they’re taking it, as a way to help educate their friends.
Explain why the method of promotion was most relevant to the product or service.
By implementing this idea in mobile, we were able to put Glad’s trash expertise in people’s hands at the exact moment they decide to get rid of something.
Describe the success of the promotion with both client and consumer including some quantifiable results.
As downloads increase, more and more people are getting smarter about what they throw away. While at the same time, less and less trash is ending up in landfills.