Grupo Roble: FACEBOOK BILLBOARDS

Credits & Description:

Category: Best Use of Social Media Marketing

Advertiser: GRUPO ROBLE

Product/Service: MULTIPLAZA

Agency: APEX BBDO

Date of First Appearance: Sep 20 2010

Entrant Company: APEX BBDO, San Salvador, EL SALVADOR

Entry URL: http://www.facebook.com/mutiplazaelsalvador

Creative Director: Salvador Martinez (Apex BBDO)

Social Manager: Jorge Marquez (Apex BBDO)

Manager: Jeannette de Martinez (OMD Digital)

Account Director: Vanessa Peña (Apex BBDO)

Creative: Ernesto Castellanos (Apex BBDO)

Media placement: Internet - Facebook - Sep. 1 2010



Insights, Strategy & the Idea

Multiplaza mall want to engage people to the fan page and it was kind of difficult to stand out with all the buzz.



Creative Execution

So we invented a notorious way to tell the people what we have in our page

by uploading the three photos that facebook display on the wall with one single concept that made a bigger effect to see why we call it the billboards.



Results and Effectiveness

Right after we began to have more people visit our page. Growth was fast and people easily get all the news from the mall. Now thousands of other brands do the same.