ICA SVERIGE Promo, Case study THE BIG PRICE REDUCTION by King

THE BIG PRICE REDUCTION
The Promo / PR Ad titled THE BIG PRICE REDUCTION was done by King advertising agency for ICA SVERIGE in Sweden. It was released in May 2009.
Advertising campaign for ICA SVERIGE

ICA SVERIGE: THE BIG PRICE REDUCTION

Brand
ICA SVERIGE
Media
Promo, Case study
Released
May 2009
Posted
May 2009
Market
Sweden
Industry
Supermarkets
Agency
King
Art Director
Jonas Yrlid
Copywriter
Niclas Carlsson
Art Director
Tommy Carlsson
Creative Director
Frank Hollingworth
Producer
Sofia Weman

Credits & Description:

Category: Best Use of Online Advertising

Advertiser: ICA SVERIGE

Product/Service: SUPERMARKET

Agency: KING SOLUTIONS

Date of First Appearance: May 2 2009 12:00AM

Entrant Company: KING SOLUTIONS, Stockholm, SWEDEN

Entry URL: http://enteraward.com/interactive/pricereduction

Web Director: Thomas Larsson (King Solutions)

Art Director: Tommy Carlsson (King Solutions)

Art Director: Jonas Yrlid (King Solutions)

Creative Director: Frank Hollingworth (King Solutions)

Copywriter: Niclas Carlsson (King Solutions)

Production Manager: Anna Magnusson SJöberg (King Solutions)

Producer: Sofia Weman (King Solutions)

Project Manager: Mattias Bohlin (King Solutions)

Web Production: (From Stockholm With Love)

Flim Production: (Tre Vänner)

Media placement: Banner - Cyber - 01/05/2009



Results and Effectiveness

ICA is one of Scandinavia’s leading grocery chains. Since 2001 they have broadcast a commercial series about a grocery store and the people who work there. The characters have become extremely popular and the commercials have won several national and international awards.



Creative Execution

We chose to show the ‘infinite’ price reductions in the form of a banner that you can integrate with the shop manager, Stig. You can also directly share and publish the banner directly on your Facebook site/blog, etc.



Insights, Strategy & the Idea

In the middle of the financial crisis, ICA is making one of its biggest price reductions. Prices on hundreds of items in our shops will be reduced. For example, we are lowering prices on everyday items such as pasta, fish balls, breakfast cereals, cheese and bread.