Kaiser Promo KAISER KEG by TORKE+CC

KAISER KEG
The Promo / PR Ad titled KAISER KEG was done by TORKE+CC advertising agency for subbrand: Kaiser Beer (brand: Kaiser) in Brazil. It was released in Feb 2013.

Kaiser: KAISER KEG

Media
Released
February 2013
Posted
February 2013
Market
Agency
Director
Producer

Credits & Description:

Advertiser: KAISER
Agency: TORKE+CC BRAZIL, TORKE+CC
Category: Viral Film
Creative Director: Andre Rabanea (Torke+CC)
Editor: Arturo
Creative: Rafale Kaminart (Torke+CC)
Director: Will Mazzola
Editor: Daniel Rabanea (Mandril)
Producer: Layla Rocha (Torke+CC)
Creative: Fernando Muniz (Torke+CC)
Creative Planner: Guilherme Maia (Torke+CC)
Creative Planner: Mariana Malanconi (Torke+CC)
Creative Developer: Mario Dourado (Torke+CC)

Relevancy
Because it generates a lot buzz among the fans and internet audience.And it showed with message and proof that Kaiser’s Keg really had more pressure that his competitors.

Client Brief Or Objective
Launch the 4-liter Kaiser keg and show how superior its pressure is compared to those of the competitors. Engagement.

Implementation
We have lots of ideias stunt to implemente the concept of "Torneirinha" and "Pressão". After lots of meeting and discussion we realized that the stunt we executed would be the best for people to assimilate the concept well while having a fun experiencing and remembering the brand in the future.To demonstrate Kaiser’s difference we built our idea on the brand’s current campaign. A personality with force walks into a bar and everybody notices. He’s never timid, goes after what he wants and always gets it.

Outcome
The embedded Facebook video had more than 250 thousand views.And Facebook fans of Kaiser increased by 450 %.