City Of Aarhus: BASKET WASTE BIN

Credits & Description:

Category: Best Use of Ambient Media: Small Scale

Advertiser: CITY OF AARHUS

Product/Service: KEEP THE CITY CLEAN

Agency: ENVISION

Date of First Appearance: Aug 16 2010

Entrant Company: ENVISION, Aarhus, DENMARK

Copywriter: Peter Boe (ENVISION)

Art Director: Mads Enggaard (ENVISION)

Media placement: Public waste bin - Street in Aarhus, Denmark - August 16 2010



Insights, Strategy & the Idea

Objective: Keep the city of Aarhus clean.



Target audience: Young citizens, aged 15-25



Insight: Keeping the city clean is all about not missing the public waste bins...



Relevance to client and target audience: Media owned by client. Target audience addressed in a surprising and humorous way in the streets of Aarhus. This is where the litter problem is and where it should be solved.



Creative Execution

Solution: Add basketball net to waste bin and thus communicate: See me, use me – and don't miss.



Results and Effectiveness

Results: No results reported – so we don't really know :o(