+KOTA: DELIVERY DOGS

Credits & Description:

Advertiser: .+KOTA
Agency: Y&R MEXICO
Category: Retail (Incl. Restaurants)
Advertising campaign: DELIVERY DOGS
Production Company: (The Maestros Mexico D.F.)
Planning: Anibal Cortes (Young And Rubicam Mexico)
Copywriter: Diego Garcia (Young And Rubicam Mexico)
Chief Creative Officer: Esteban Sacco (Young And Rubicam Mexico)
Art Director: Eumir Martínez (Young And Rubicam Mexico)
Executive Production: Enrique Nava
Art Director: Francisco Hernandez (Young And Rubicam Mexico)
Creative Director: Francisco Hernández (Young And Rubicam Mexico)
Account Manager: Lorena Ramos (Young And Rubicam Mexico)
Creative Director: Manuel Ortiz (Young And Rubicam Mexico)
Art Director: Oscar Cuevas
Executive Production: Mexico
Copywriter: Ricardo Aleman (Young And Rubicam Mexico)
Director: Rodrigo Valez
Chief Creative Officer: Rafael Barthaburu (Young And Rubicam Mexico)
Agency Producer: Rita Villaseñor (Young And Rubicam Mexico)
Art Director: Eduardo Ramírez (Young And Rubicam Mexico)
Copywriter: Manuel Ortiz (Young And Rubicam Mexico)
Executive Production: Carlos "kevin" Gonzalez
Art Director: Francisco Hernández (Young And Rubicam Mexico)
Director: Mexico

Relevancy
Pet lovers love pics, accessories or anything related to their pets, so the cuteness and simpleness of the idea engaged them in unexpected ways.

Implementation
With the help of a doggy costume that we designed we walked a cute dog around the 6 most important parks in Mexico City. The disguise looks as if another dog were helping the real one to carry a +KOTA delivery package. The original delivery service launch budget was assigned only for POP material. So we had to use that money to fund a better and viral potential idea.

Outcome
Word of mouth did the work. Everybody around the city and in the city became aware of the service and started to use it. The first 3 months after the activation the delivery service started to roll with more than 1,500 deliveries per month.

Client Brief Or Objective
The brief was to make people aware of the delivery service of +KOTA (the world's largest petstore chain in Mexico)