Kotex Promo, Case study BREAKING TABOOS IN CHINA by Mindshare Beijing

BREAKING TABOOS IN CHINA
The Promo / PR Ad titled BREAKING TABOOS IN CHINA was done by Mindshare Beijing advertising agency for subbrand: KOTEX (brand: Kotex) in China. It was released in Apr 2013.
Advertising campaign for Kotex

Kotex: BREAKING TABOOS IN CHINA

Brand
KOTEX  (Kotex)
Media
Promo, Case study
Released
April 2013
Posted
April 2013
Market
China
Industry
Feminine Hygiene
Agency
Mindshare Beijing
Creative Director
Pt Black

Credits & Description:

Advertiser: KIMBERLY CLARK
Agency: MINDSHARE CHINA
Category: Fast Moving Consumer Goods
Advertising campaign: STUFF GIRLS SAY: BREAKING TABOOS IN CHINA
Client Director: Jeni Walters (Thoughtful Media)
Invention Director: Kenneth Cheung (Mindshare)
Creative Director: Pt Black (Thoughtful Media)
Senior Vice President: Terry Horsman (Thoughtful Media)
Head Of Invention: Chungaiz Khan Mumtaz (Mindshare)
Client Leader: May Lam (Mindshare)