Advertiser: MONDELEZ INTERNATIONAL
Agency: BOLD OGILVY & MATHER, OGILVYONE WORLDWIDE ATHENS
Category: Best Use of Technology
Advertiser's Supervisor: Annita Galanopoulou
Music: Dimitris Kontopoulos
Copywriter: Franceska Galafti
Post Production: Graal Post Productions
Art Director: Konstantinos Penlidis
Account Manager: Katerina Makridou-Oraiopoulou
Creative Director: Konstantina Chatzaki
Other Credits: Screenwriter
Planner: Aristea Papazoglou
Account Supervisor: Christina Alifakioti
Cinematographer: George Papandrikopoulos
Cameraman: George Petrakis
Producer: Kostas Lampropoulos
Editor: Lampis Charambidis
Sound Design/Arrangement: Panos Papadimitriou
Other Credits: Panagiotis Iosifelis
Executive Creative Director: Panos Sambrakos
Director: Vasilis Kehagias
Brief Explanation
Lacta is the leading chocolate brand in Greece. Its sweet taste has traditionally been marketed as a substitute for lost love. But amidst the biggest economic crisis in Europe, Lacta wanted to go beyond fulfilling young people in Greece with its taste. So Lacta invited them to submit their stories of unfulfilled love on Facebook, with the promise to give them the happy end they never had. on the cinema screen!Three of these stories, formed the basis for a feature film shot around Greece, the Greek islands and Istanbul, titled “Love in the end”. To build anticipation, a 20-minute preview was released on YouTube, teasing the latter story line and leaving viewers on a cliffhanger they could only resolve by watching the feature film.Black slides cover film/production credits.14 Φεβρουαρίου ΣΤΟΥΣ κινηματογράφο = In cinemas 14th February.LACTA το Πιο ΚΟμματι της ζωης σας = LACTA The most part of your life.