Latinstock: MORE PHOTOS THAN YOU CAN SEE

Credits & Description:

Category: Best Use of Print

Advertiser: LATINSTOCK

Product/Service: IMAGE BANK

Agency: OGILVY PERU

Chief Creative Officer: Aldo Canchaya (Ogilvy Perú)

Copywriter: Rodrigo Melgar (Ogilvy Perú)

Art Director: Humberto Kian (Ogilvy Perú)

Copywriter: Luis Ríos (Ogilvy Perú)

Chief Executive Officer: Oscar Vidaurreta (Ogilvy Perú)

Key Account Manager: Renso Paredes (Latinstock)

Chief Executive Officer: Vince Maeshiro (Latinstock)

Media placement: Magazine - Mercado Negro - Febraury



Insights, Strategy & the Idea

We are a photo stock, a big image bank, we have to communicate we are the biggest, but also the the most expert image bank. We have what you imagine, but we also have more that you can imagine that works for you.



Our target are copywriters, art directors, producers, every ad agency worker who participate in a photograph execution.

Our brief was to make it clear that the main benefit of latinstock is to find more photographs that anyone could imagine.



Creative Execution

We will insert and interactive ad in between 2 pages of the winners gallery of Cannes 2011, in one of the advertising magazines more read by the target group, transforming the 2 pictures of the adverts, in many more pictures.



We made our target interact with our ad and realize that a photo that they had seen may actually have more photos, we show that in Latinstock there is much more pictures that they can imagine. And we not only advice that we proved it to their own experience.



Results and Effectiveness

Our main results:

5,360 subscriptions during the 2 following months of shipment.

61% more visits to our site.

26% more downloads and sales in the months after shipment.