Lipton Promo, Case study WITH LIPTON TO THE STARS by Initiative, Prodigy

The Promo / PR Ad titled WITH LIPTON TO THE STARS was done by Initiative, Prodigy advertising agencies for subbrand: Lipton Tea (brand: Lipton) in Ukraine. It was released in Oct 2011.
Advertising campaign for Lipton

Lipton: WITH LIPTON TO THE STARS

Brand
Lipton Tea  (Lipton)
Media
Promo, Case study
Released
October 2011
Posted
October 2011
Market
Ukraine
Industry
Coffee, Tea, Breakfast Drinks, Soft Drinks
Agency
Initiative
Agency
Prodigy

Credits & Description:

Category: Best Use of Branded Content & Sponsorship

Advertiser: UNILEVER

Product/Service: LIPTON

Agency: PRODIGI

Media Agency: INITIATIVE, Kyiv, UKRAINE

Tea Category Manager: Lena Shvoriak (Unilever)

Brand Manager Lipton: Olesya Poludnenko (Unilever)

General Director: Andrew Andrushenko (Initiative)

Planning Director: Irina Bondarchuk (Initiative)

Planning Group Head: Kirill Prokhur (Initi...

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