McDonald's: FREE BOOK DAY

Credits & Description:

Advertiser: McDONALD’S
Agency: LEO BURNETT CHICAGO
Category: Retail (Incl. Restaurants)
Advertising campaign: FREE BOOK DAY
Type Designers: Chris Apap (Leo Burnett Chicago)
Account Executives: Andrew Parker (Leo Burnett Chicago)
Type Designers: Andy Luce (Leo Burnett Chicago)
Account Directors: Beverly Wright (Leo Burnett Chicago)
Account Directors: Jennifer Klopf (Leo Burnett Chicago)
EVP/Group Account Director: Jenny Cacioppo (Leo Burnett Chicago)
Art Directors: Jill Fix (Leo Burnett Chicago)
Illustrators: Jill Fix (Leo Burnett Chicago)
Illustrators: Joey D (Leo Burnett Chicago)
Copywriters: John Montgomery (Leo Burnett Chicago)
Executive Creative Director: John Montgomery (Leo Burnett Chicago)
Illustrators: Julie Allen (Leo Burnett Chicago)
Creative Directors: Jill Fix (Leo Burnett Chicago)
Copywriters: Jonathan Fussell (Leo Burnett Chicago)
Art Directors: Keith Hughes (Leo Burnett Chicago)
Creative Directors: Keith Hughes (Leo Burnett Chicago)
Producers: Melinda West (Leo Burnett Chicago)
Account Executives: Meredith Metzl (Leo Burnett Chicago)
Copywriters: Mike Shaffer (Leo Burnett Chicago)
Type Designers: Remy Glock (Leo Burnett Chicago)
Type Designers: Natalia Kowaleczko (Leo Burnett Chicago)
Art Directors: Ryan Maconochi (Leo Burnett Chicago)
Chief Creative Officer: Susan Credle (Leo Burnett Chicago)
Illustrators: Trip Park (Leo Burnett Chicago)
Type Designers: Andy Luce (Leo Burnett Chicago)
Type Designers: John Stadler (Leo Burnett Chicago)
Printer: Johnsbyrne (Leo Burnett Chicago)
Type Designers: Natalia Kowaleczko (Leo Burnett Chicago)
Illustrators: Oliver Conrad (Leo Burnett Chicago)
Producers: Ross Greenblat (Leo Burnett Chicago)
Account Directors: Suzanne Aguilar (Leo Burnett Chicago)
Illustrators: Babette Cole (Leo Burnett Chicago)
Type Designers: Chris Apap (Leo Burnett Chicago)
Art Directors: Chris Gallevo (Leo Burnett Chicago)
Art Directors: Chris Webster (Leo Burnett Chicago)
Executive Producer: Denis Giroux (Leo Burnett Chicago)
Illustrators: Duck Studios (Leo Burnett Chicago)
Type Designers: John Stadler (Leo Burnett Chicago)
Creative Directors: Jonathan Fussell (Leo Burnett Chicago)
Illustrators: Ma (Leo Burnett Chicago)
Type Designers: Remy Glock (Leo Burnett Chicago)
Planning Directors: Sarah Patterson (Leo Burnett Chicago)
Planning Directors: Sue Broverman (Leo Burnett Chicago)
Copywriters: Susan Credle (Leo Burnett Chicago)